Your organization’s goals and objectives light the path of where you’re headed. It’s the vision of your better world placed into the reality of what you have and the challenges you face.To realistically know where you’re going, it’s critical to spend time assessing where you are right now. Continue reading
Social media is a key component of any organization’s digital media strategy. Yet, in the haste of jumping on the social media bandwagon, many organizations make critical mistakes. As a result, time, effort, and money spent on social media is wasted, and results Continue reading
Congratulations, you’ve done the hard work of assessing your current communications and content reality. You’ve identified, understand, and have created written persona profiles of your funders and supporters. Now it’s time to identify what gaps Continue reading
An essential step in creating an effective digital media strategy is to identify and completely understand your market. It’s critical to know who your funders and supporters are, what motivates them, how they use the Internet, and how they consume digital Continue reading
Facebook has been through some changes during the past year. While it’s tougher to have your posts show up on your Followers News Feed, Facebook remains an important social media platform for many nonprofits, CSRs, and foundations to spread the word.
Why Continue reading
Twitter is a powerful social media platform for nonprofits, CSRs, and Foundations. Yet, many organizations shy away from Twitter, or fail to truly tap the power Twitter offers to spread the message of their cause. Let’s look at why Twitter should be one of your Continue reading
The 2010 earthquake in Haiti took Emmanuella Stimphat’s mother, her home, her church, and her school. She thought she was left with nothing, without hope, without a future. In the midst of devastation, loss, personal tragedy, and destroyed dreams in the aftermath of Continue reading
Nethope’s Open Humanitarian Initiative is a great example of public-private partnerships where global technology leaders such as CISCO, Microsoft, Google join with NGOs to build improved communications technology and information sharing when disaster strikes. Continue reading
In the fundraising world, digital media is now firmly entrenched as a vital tool for bridging the communications gap with corporate funders, foundations, and individual donors to foster more productive relationships. Digital has reversed the communications dynamic. Continue reading
Infographics are the rage today online. You’ll find infographics on blog posts and frequently shared on Pinterest. So, why are infographics so popular, what makes them effective, and why should they be part of your digital media communications strategy.
What Are Continue reading
