Are you communicating or actually connecting?
You just launched a new initiative that you know is newsworthy. You sent out a perfectly crafted news release to local reporters and distributed it via the newswire. You expected a flurry of activity, but media coverage, Continue reading
As a communications firm, we are often asked if we “do social media.” To me, that’s almost like asking, “Do you do in-person meetings?” Social media covers so many channels these days, it would be difficult to run an organization without participating in some form of Continue reading
What can nonprofits learn from Apple and Taylor Swift? A lot, actually. You probably heard about the Taylor Swift-Apple showdown. If you haven’t, here is a brief summary: Taylor Swift posted an open letter to Apple on her Tumblr page explaining why she would not Continue reading
You created a Facebook page and scheduled posts for the next two weeks, so you’ve conquered social media, right? Wrong.
Social media is more than just having a Facebook page and posting a picture once a day. To be successful, you need to be strategic. Why? Continue reading
Public relations today includes a new set of rules. Earning coverage in print publications, such as industry journals, as well as interviews on TV and radio no longer drive PR efforts. Yes, traditional PR has value, but today’s PR is integrated and online. Continue reading
Twitter is a simple yet powerful tool that organizations can use to connect with their audiences and spread awareness about their work. However, as with all tools, to be effective you must use it correctly. We’ve compiled some tips to help you use Twitter the right way: Continue reading
Minneapolis may be the birthplace of the legendary Prince, but hundreds gathered there this week for a different reason – the biennial Grantmakers for Effective Continue reading