3 Mistakes Nonprofits Are Making with Their Database

Whether they know it or not, nonprofit organizations are surrounded by data that can be extremely useful and effective in their efforts to raise more money and generate impact. From fundraising and marketing, to programs and services, data can be used to analyze organizational impact, donor relationship and campaign performance. Continue reading

Empowering Nonprofits Through Digital Transformation

Do you remember shuddering at the thought of writing your first blog? What about masking your disdain every time someone suggested that your organization consider online giving? Now, more than a decade later, these tools have become an integral part of the development, fundraising and communications efforts of nonprofits. Continue reading

Digital Moves Management 101: Creating and Understanding Donor Personas

Successful fundraising professionals know that your process doesn’t begin by simply blasting a random message to everyone in your database. There are many nuanced steps that help you understand your donors and their motivations, which allows you to effectively connect with various audience segments and personas. Building donor personas is a multi-dimensional task that involves weighing a variety of different data points far beyond age and other high-level demographics. Continue reading