Editor’s Note: This is the first part of our series on reaching low-income audiences.
We’re movement builders, cause communicators and sharers of “good.” It’s no surprise we believe in reaching people from all walks of life and finding ways to share their stories to
make a difference. This includes addressing the mystery –and, at times, the stigma — when it comes to reaching and sharing stories about individuals and families who are living in poverty.
These families and children are often minorities and are largely English speakers or Spanish speakers. They are beneficiaries of countless social-sector programs and services — but the many organizations who serve them –from foundations to nonprofits– tend to focus on the issues (think affordable housing, education, access to quality healthcare) rather than the people the programs and policies help.
This is where strong, thoughtful communications can help. Through our work with philanthropic foundations, our research and strategies have paved the way to reach families who have so much to gain. Our series will take a look at the following topics, including several strategies you can adapt for your own programs:
- Understanding your beneficiaries — Who are they? What are their media habits? How do they access information?
- A closer look at the Hispanic community — including those who speak English as a second language
- Going beyond traditional media: the rise of mobile and non-traditional tactics to reach these families
- From public transportation shelters to places of worship — meeting your beneficiaries where they are
Join the conversation: What have been some of your greatest challenges and successes reaching low-income families?
