Successful fundraising professionals know that your process doesn’t begin by simply blasting a random message to everyone in your database. There are many nuanced steps that help you understand your donors and their motivations, which allows you to effectively connect with various audience segments and personas. Building donor personas is a multi-dimensional task that involves weighing a variety of different data points far beyond age and other high-level demographics. Continue reading
Have you ever thought about all the tasks that you would like to accomplish and want to give up? Nearly everyone hits the point where you feel as though it will never be enough. You’ll never have enough hours in the day to speak with all of your potential donors, never have enough funds to reach out to tell the impact story the way you would like to. Even if you’re using technology to communicate at all levels of your organization, are you speaking with your prospects and donors or to them? This critical difference is clearly delineated in your mind in the analog world. When it comes to moving prospects along their donor journey online, are you truly ready?
Few people want to begin a project knowing that there will be failures along the way, but that is one of the key concepts behind Agile communications projects. Continue reading
In the first part of our three-article series on Agile Communications, we discussed the deep benefits that nonprofits can expect to see from utilizing this framework. There are many reasons to adopt this methodology that will boost the productivity of your teams, aid organizational transparency overall and allow you to become more adaptable to change in general. Continue reading
Whew! That title is quite a mouthful, right?!? Fortunately, while the concept sounds a little weighty, it’s an approachable methodology that helps solve a key challenge for marketing communications professionals. Continue reading
Change. The goal at the heart of your work in philanthropy, and one that can’t be accomplished alone. Continue reading
Philanthropy is experiencing an evolution with the influx of new players and approaches, as Inside Philanthropy Founder and Editor David Callahan shared during the keynote for the 2017 Southeastern Council of Foundations Annual Meeting. Continue reading
One observation that has held true over the years of working with nonprofits is how siloed the development and communications teams are. Each time I bring the subject up, whether in conversation or at speaking engagements, I see people nodding in agreement.
As we watched the devastation caused by Hurricane Harvey unfold in Texas this weekend, our hearts ached for all the people affected. With every news update, we realized that the damage caused by Harvey would be unprecedented, and that it’s going to take the communities affected years to recover.