A Guide to Accessibility for Nonprofits in a Digital World
A Guide to Accessibility for Nonprofits in a Digital World
  • Just like for in-person events and print materials, accessibility should be considered in an organization’s digital strategy.
  • More people than you think need and enjoy accessible accommodations and alternatives.
  • Many accessibility solutions are inexpensive and easy to implement.
  • Increasing accessibility to your digital content will help your organization reach new audiences, better engage with current audiences, and convert more visitors into loyal donors, volunteers, and advocates.

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Define Target Audiences Based on Commonalities, Not Demographics
Define Target Audiences Based on Commonalities, Not Demographics

Traditional demographics just aren’t cutting it these days. Age, ethnicity, gender, income – twenty years ago, knowing these identifiers meant knowing your audience. But not anymore. With today’s technology exponentially increasing access to information, organizations, and human connections every single day, people are breaking out of their cookie cutter molds.  Continue reading

How Communications Can Destigmatize Mental Health

During the height of the COVID-19 pandemic, hospitals throughout the world were inundated with patients suffering from the virus. With limited resources, excruciating decisions were made by families and healthcare workers. Patients were dying in isolation without saying goodbye to loved ones. Continue reading

How Media Can Strengthen Vaccine Education

On December 14, 2020, a glimpse of light appeared at the end of a long, dark tunnel. That day, Sandra Lindsay, a critical care nurse at Long Island Jewish Medical Center in New York, became the first American citizen to receive a COVID-19 vaccine. After nearly a year of quarantining, losing jobs and mourning the loss of too many friends and loved ones, there was hope that we could fight back against this deadly virus.

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Emotions to Movements: The Role Empathy Plays in Storytelling
Emotions to Movements: The Role Empathy Plays in Storytelling

Emotions are drivers of change. What happens when you feel rage? When you wake up in the morning, eat breakfast, begin your day, and then are hit with injustice? A man suffocating to death due to his skin color, children crying in lockdown from yet another school shooting, the suicide rate climbing for transgender youth—what do you do with the frustration and anger brought about by continued violence and inequity? Continue reading

Black History Month Cover Image
Black History is American History – Honoring Black Leaders

“The time is always right to do what is right.” – Dr. Martin Luther King, Jr. 

Ruby Bridges, James Joseph, Valerie Thomas, Dr. Edward James IIhave you heard these names? Did you read about them in school? Every year, for one month only, people of color are recognized for their accomplishments, for their contributions to their country, for the history they helped create. Continue reading