Infographics are the rage today online. You’ll find infographics on blog posts and frequently shared on Pinterest. So, why are infographics so popular, what makes them effective, and why should they be part of your digital media communications strategy.

What Are

Infographics

As the infographic below illustrates, an infographic takes a written text concept or explanation, adds images and condensed highlighted text to simplify a concept. The idea is that through the use of relevant illustrations, people are able to experience the information. The illustrations provide a common point of reference for discussion since more than 60% of the population are visual learners.

Why Infographics Are Popular

Since more than 60% of people are visual learners, infographics stack the deck in connecting with the majority of people. Infographics are especially popular online since people have short attention spans. In addition, lots of people are bored. An infographic presents information in a different way,. Rather than boring plain text that takes precious time to read, an infographic grabs attention visually and boils down the concept in an easy to understand format.

Why Makes Infographics Effective? 

People love to share infographics so use of infographics improves your social media reach. Infographics are shared on Facebook, Twitter, Pinterest, and Google+. This sharing of your content enhances the social signals Google factors into search engine rankings. 

Infographic content can be repurposed into other content formats. The illustrations and images used in the infographic can be broken down into individual slides to use in a slide deck presentation or a video. Audio can be added  to create a video presentation. Individual slides can serve as images for expanded blog posts on the particular topic.

Embedding the infographic into download reports, webinars, or live presentations is easily accomplished.

Perhaps the most valuable benefit of infographics is speeding up the decision making process. With infographics, you’re able to move people interested in supporting your cause to that all important “a Ha” moment.

Why Infographics? infographic

 

Infographics set your organization apart. With infographics you mesh the story with the visual. Your infographic helps the visitor connect with your cause because you’ve taken time to create the map.

 

Are infographics part of your communications strategy? Creating infographics does require additional resources and talent. You need the strategy, the words, and the graphics, and a process to get all three together on the same page. 

 

If you have questions about communications strategy and use of infographics in your organization, please feel free to contact us.