Editor’s Note: This is the fourth and final part of our series on connecting with low-income audiences.
In the final installment of our series about connecting with low-income audiences, we focus on meeting your beneficiaries where they are. Continue reading
Editor’s Note: This is the third part of our series on connecting with low-income audiences.
Your traditional bag of tricks (newspaper, magazine, tv, etc.) won’t get you very far when trying to reach a low-income audience. While it’s true that low income household consume more television than middle income households, traditional media channels do not offer the segmentation necessary to reach this audience. Continue reading
Editor’s Note: This is the second part of our series on connecting with low-income audiences.
Engaging the same people benefitting from your services or funding is a worthwhile component of any communications outreach effort. However, it’s not enough to merely list them among your various audiences – you must examine their media habits. Continue reading
Editor’s Note: This is the first part of our series on reaching low-income audiences.
We’re movement builders, cause communicators and sharers of “good.” It’s no surprise we believe in reaching people from all walks of life and finding ways to share their stories to Continue reading
