Tips for Building Connections on Facebook

You created a Facebook page and scheduled posts for the next two weeks, so you’ve conquered social media, right? Wrong.

Social media is more than just having a Facebook page and posting a picture once a day. To be successful, you need to be strategic. Why?  Continue reading

Creating Connections Through Online Public Relations

Public relations today includes a new set of rules. Earning coverage in print publications, such as industry journals, as well as interviews on TV and radio no longer drive PR efforts. Yes, traditional PR has value, but today’s PR is integrated and online.  Continue reading

Connecting on Twitter: 4 Tips for Doing It Right

Twitter is a simple yet powerful tool that organizations can use to connect with their audiences and spread awareness about their work. However, as with all tools, to be effective you must use it correctly. We’ve compiled some tips to help you use Twitter the right way: Continue reading