‘You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience who came to hear you perform’ — Seth Godin
Search Results for: Donor personas
Estimated reading time: 3 minutes
A persona is a composite sketch of a key segment of your audience. It describes the audience as if it were one person. It is a personal view of their motivations, beliefs, and aspirations. It goes beyond their age, gender, income, etc. Personas organize all the key information about each target audience in one place, […]
Images and videos of burning shoes and socks with holes in the shape of Nike’s iconic “swoosh” logo flooded social media in response to the brand taking a bold stance on a controversial issue. The brand’s decision to feature Colin Kaepernick — who is attributed with starting the growing movement of NFL players kneeling during […]
Estimated reading time: 6 minutes
Successful fundraising professionals know that your process doesn’t begin by simply blasting a random message to everyone in your database. There are many nuanced steps that help you understand your donors and their motivations, which allows you to effectively connect with various audience segments and personas. Building donor personas is a multi-dimensional task that involves […]
Effective communication is the lifeblood of success in nonprofit fundraising and nonprofit marketing. When organizations can clearly articulate their mission, showcase their impact, and inspire potential supporters, they open the doors to financial sustainability and growth. However, the consequences of poor communication can be dire, leading to missed funding opportunities and a weakened ability to […]
Estimated reading time: 4 minutes
Connecting with your donors has never been more important for nonprofits than now. As millennials slowly replace older generations, it is crucial for nonprofits to cultivate this generation now and understand their interests and motivations for giving.
Estimated reading time: 4 minutes
This blog was published as a guest article for Nonprofit Pro, the go-to source for nonprofit management and strategy.
Today, it is no longer the sole responsibility of your development team to attract new donors. Things are moving faster, and advances in technology have altered the way donors come in contact with your organization. The moment a prospective donor experiences a triggering event, they discover a problem that connects to them and their passions, […]
The digital world has played a large role in altering the path of the donor’s journey. Today, the donor’s journey naturally progresses online. Prospective donors are in a constant state of search, looking for organizations that align with their passions and desire to do good in the world.
Estimated reading time: 4 minutes
Getting to know your prospects may start as a casual conversation in the real world, where you’re gathering tidbits of information about the individual. This same paradigm applies to connecting with your future supporters in the digital world, where donors and potential donors control how they receive information — while consciously deciding how to act […]
