Start a movement. Change the world.

Connect your movement to the right people.

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The Community Foundation of Sarasota County connects new strategy with social responsibility.

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Why Hire Us?

Take the litmus test and see why.

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Magnifying the good work you do, fostering real and lasting change . . . doing GOOD . . . requires a smart communications strategy, coupled with the power of a community, to create a powerful voice.

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We work with foundations, nonprofits, NGOs, social entrepreneurs and others to magnify the value of social sector programs.


Independent & Family Foundations, Company Sponsored & Corporate


Nonprofits, NGOs, Civic Organizations


Changemakers creating social movements for GOOD

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The Huddle

A branded digital community for change

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The Patterson Foundation

Building “New Realities” in Philanthropy

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The Community Foundation of Sarasota County

Reimagining a 35 year old brand

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GreenUp Vermont

Creating a state wide movement for social good

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Arthritis Foundation

How one state chapter raised funding by 300%

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Communications with IMPACT Start with Sound Strategy

Technology has altered the way people find information, discuss issues, determine value, and ultimately take action. We believe a smart communications plan and tapping the power of community transforms social-change organizations. Click on one of the services below to learn more.

Communications Strategy

Training Thought Public Relations Building Movements Online Communities Social Media Branding
Fundraisers' Guide To Digital Media

Fundraisers’ Guide to Digital Media

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Fundraisers' Guide To Digital Media

Why Hire Us - 5 Litmus Test Questions

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MagnifyGOOD — building bridges through strategic communications MagnifyGOOD is a communications consultancy that magnifies the good of social sector programs by improving the value of communications efforts among, and of involved entities, including public organizations, foundations, corporate social responsibility groups, and non-profits. We work with C-level executives, entrepreneurs, elected officials, appointed officers, and communications directors.
MagnifyGOODThursday, October 27th, 2016 at 12:00am
Make the most of your website for #GivingTuesday and year-end fundraising this year with these five tips:
1    View on Facebook
MagnifyGOODWednesday, October 26th, 2016 at 12:00am
Social media plays an integral role in an effective marketing strategy. With so many social networks to manage, it’s important to stay organized and have a plan for what you’re going to share.

Check out these tools and templates for building out an effective social media content plan:
1    View on Facebook
MagnifyGOODMonday, October 24th, 2016 at 11:55pm
Are you crazy enough?
#motivationmonday #philanthropy
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MagnifyGOODSaturday, October 22nd, 2016 at 12:00am
Last year, Giving Tuesday grew by 145 percent to a record total of $116.7 million in donations. This year, Whole Whale analysts predict that #GivingTuesday will raise over $250 million.

Here are 29 ideas to help you make #GivingTuesday2016 a success for your organization:
#nonprofit #philanthropy
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MagnifyGOODFriday, October 21st, 2016 at 12:00am
Are you using GIFs in your #nonprofit emails? Why not? They're highly effective at increasing open rates, views and conversions.
1    View on Facebook


Thursday, October 27th, 2016 at 6:40am
Facebook for good? Turns out, Facebook had an insane effect on voter registration:…
Thursday, October 27th, 2016 at 3:49am
Thanks to @EdExploreSRQ, hands-on, community-based explorations are becoming a vital part of @sarasotaschools curri…
Thursday, October 27th, 2016 at 2:44am
RT @larrykim: 🚨🎯 If you don't understand your target market(s), you probably won't be able to scale. @socialmedia2d

From the Blog

#ComNet16: Jargon is a sign of fear

#ComNet16: Jargon is a sign of fear

During his keynote address on day one of The Communications Network Annual Conference, George Packer of The New Yorker focused on why we need clear, simple communications, without jargon, to restore trust and build support. [View the story “Key Insights from...

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