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The Community Foundation of Sarasota County connects new strategy with social responsibility.
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Magnifying the good work you do, fostering real and lasting change . . . doing GOOD . . . requires a smart communications strategy, coupled with the power of a community, to create a powerful voice.
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Focus

We work with foundations, nonprofits, NGOs, social entrepreneurs and others to magnify the value of social sector programs.

Philanthropy

Independent & Family Foundations, Company Sponsored & Corporate

Communities

Nonprofits, NGOs, Civic Organizations

Movements

Changemakers creating social movements for GOOD

The Huddle

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The Huddle
A branded digital community for change
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The Patterson Foundation

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The Patterson Foundation
Building “New Realities” in Philanthropy
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The Community Foundation of Sarasota County

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The Community Foundation of Sarasota County
Reimagining a 35 year old brand

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GreenUp Vermont

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GreenUp Vermont
Creating a state wide movement for social good
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Arthritis Foundation

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Arthritis Foundation
How one state chapter raised funding by 300%
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Communications with IMPACT Start with Sound Strategy

Technology has altered the way people find information, discuss issues, determine value, and ultimately take action. We believe a smart communications plan and tapping the power of community transforms social-change organizations. Click on one of the services below to learn more.

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MagnifyGOOD

MagnifyGOOD — building bridges through strategic communications MagnifyGOOD is a communications consultancy that magnifies the good of social sector programs by improving the value of communications efforts among, and of involved entities, including public organizations, foundations, corporate social responsibility groups, and non-profits. We work with C-level executives, entrepreneurs, elected officials, appointed officers, and communications directors.
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MagnifyGOODWednesday, May 25th, 2016 at 12:00am
Whether you realize it or not, everything you do on social media plays a role in your brand, so it’s crucial to have a social media voice that complements your brand and connects with your supporters.

Check out a cautionary tale about going off brand, and our advice for aligning your social media efforts:
#nptech
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MagnifyGOODTuesday, May 24th, 2016 at 12:00am
Never forget to dream -- then work hard to achieve that dream.
#motivation
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MagnifyGOODSaturday, May 21st, 2016 at 12:00am
Giving activities are powerful business tools to increase engagement, develop leadership skills, develop partnerships and foster innovation.

Managers should proactively encourage their employees to spend time on social good activities in the same way they might encourage their team to go to a conference, take an online course, or participate in training.
#CSR #socialgood
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MagnifyGOODFriday, May 20th, 2016 at 12:36am
Social media spreads news like wildfire, so planning for a potential crisis is key. Having a plan and a response ready will help you maintain control of the messaging your organization shares while giving you a moment to regroup.

Do you have a plan? We've outlined some keys elements of a social media crisis plan to help you get started:
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MagnifyGOODThursday, May 19th, 2016 at 12:00am
"A well-applied business model can give a #nonprofit organization independence and scale to do good."

Find out how Open Books founder relies on a business model to scale up and drive social impact:
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From the Blog

Does Your Social Media Voice Echo Your Mission?

Does Your Social Media Voice Echo Your Mission?

As a communications firm, we are often asked if we “do social media.” To me, that’s almost like asking, “Do you do in-person meetings?” Social media covers so many channels these days, it would be difficult to run an organization without participating in some form of social media. Having developed social media strategies and campaigns for clients for many years, we have some insight about how organization can create a cohesive campaign across all platforms through the use of one clear “voice.” The rule is this: your organization’s “persona” or personality should be used across all channels. This is where many organizations falter. Some organizations with more conservative cultures may mistake that a silly or brash social media voice will make them seem more fun. Other progressive organizations may push the envelope too far. Whether you realize it or not, everything you do on social media plays a role in your brand, so it’s crucial to have a social media voice that complements your brand and connects with your supporters. This doesn’t mean that you can’t show some personality through your social media. Personality is a good thing. It helps people connect with and relate to your organization. You just have to be sure it aligns with your brand. If it doesn’t, you run the risk of confusing and isolating your audience. A cautionary tale about going off brand that you are probably familiar with is the Starbucks #RaceTogether campaign. In 2015, after the deaths of Michael Brown and Eric Garner and subsequent civil unrest, Starbucks started putting the slogan “Race Together” on coffee cups in effort to spur... read more
Do You Have A Social Media Crisis Plan?

Do You Have A Social Media Crisis Plan?

What can nonprofits learn from Apple and Taylor Swift? A lot, actually. You probably heard about the Taylor Swift-Apple showdown. If you haven’t, here is a brief summary: Taylor Swift posted an open letter to Apple on her Tumblr page explaining why she would not upload her music to Apple’s new streaming service. She asked Apple to reconsider their plan to not pay artists for music streamed during the free three-month trial period. She asked them to change their policy. Why I am talking about this? Because this could have been a major crisis for Apple. Taylor has more than 76.8 million followers on Twitter and 74 million likes on Facebook. When she speaks, people listen. Immediately after posting her blog, other artists started speaking out against Apple. This could have ruined Apple Music before it even began. But it didn’t. Why? Because Apple responded quickly and efficiently. Just hours after the letter was posted, Apple reversed their policy and announced they would pay artists for their music during the trial period. Apple had a social media crisis on their hands, but they handled it perfectly. They came out looking good and Taylor Swift was declared music’s most powerful voice. Not everyone can afford to make drastic changes and reverse their policies like Apple did, but all organizations should have a plan for responding to social media crises. Social media spreads news like wildfire, and it’s up to you to make sure you retain control of the messaging your organization puts out there. Here are three important elements of a social media crisis plan: Transparency Transparency doesn’t mean your... read more
Tips for Building Connections on Facebook

Tips for Building Connections on Facebook

You created a Facebook page and scheduled posts for the next two weeks, so you’ve conquered social media, right? Wrong. Social media is more than just having a Facebook page and posting a picture once a day. To be successful, you need to be strategic. Why? Because social media is not a monologue, it’s a conversation and the goal is to build lasting connections. The power of Facebook, and social media in general, lies in the ability to connect with people on an emotional level and create movements that change things for the better. The key is building and maintaining relationships with your followers. How do you do that? There is no one-size-fits-all formula. Each organization is different, but there are some basic principles everyone should follow. Be Interesting If you are not saying something meaningful or interesting, don’t say it. Organizations need to know their audiences and create content that appeals to those audiences. Before posting a link, take a moment to consider its value. Is it relevant? Will your target audiences find it interesting? If the answer is yes, post it. If not, find something else. Diversify Your Content Pictures no longer rule Facebook. That may seem shocking, but it’s true. Photos now have the worst organic reach of all post types. Currently, videos have the best reach, followed by links and text only posts. To build engagement and increase interest, diversify your content. Use links, videos and photos in your posts. Monitor engagement and see what works best for your audience. Again, there is no one-size-fits-all formula. Be Responsive Unresponsive is unacceptable. People expect a response... read more

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