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The Community Foundation of Sarasota County connects new strategy with social responsibility.
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Magnifying the good work you do, fostering real and lasting change . . . doing GOOD . . . requires a smart communications strategy, coupled with the power of a community, to create a powerful voice.
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We work with foundations, nonprofits, NGOs, social entrepreneurs and others to magnify the value of social sector programs.

Philanthropy

Independent & Family Foundations, Company Sponsored & Corporate

Communities

Nonprofits, NGOs, Civic Organizations

Movements

Changemakers creating social movements for GOOD

The Huddle

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The Huddle
A branded digital community for change
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The Patterson Foundation

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The Patterson Foundation
Building “New Realities” in Philanthropy
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The Community Foundation of Sarasota County

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The Community Foundation of Sarasota County
Reimagining a 35 year old brand

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GreenUp Vermont

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GreenUp Vermont
Creating a state wide movement for social good
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Arthritis Foundation

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Arthritis Foundation
How one state chapter raised funding by 300%
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Communications with IMPACT Start with Sound Strategy

Technology has altered the way people find information, discuss issues, determine value, and ultimately take action. We believe a smart communications plan and tapping the power of community transforms social-change organizations. Click on one of the services below to learn more.

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MagnifyGOOD

MagnifyGOOD — building bridges through strategic communications MagnifyGOOD is a communications consultancy that magnifies the good of social sector programs by improving the value of communications efforts among, and of involved entities, including public organizations, foundations, corporate social responsibility groups, and non-profits. We work with C-level executives, entrepreneurs, elected officials, appointed officers, and communications directors.
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MagnifyGOODSaturday, July 2nd, 2016 at 12:00am
Although the United States is one of the richest countries in the world, it currently ranks in only 19th place in the Social Progress Index, a ranking that combines many types of quality-of-life data.

To rank higher on the list, we need to improve our "environmental quality," "health and wellness," and "personal safety" numbers.
#SocialGood
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MagnifyGOODFriday, July 1st, 2016 at 3:28am
Putting a strategic communications plan together is easier said than done, so let’s review the key components to make sure your next plan is in tip-top shape:
#nonprofit #communications
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MagnifyGOODThursday, June 30th, 2016 at 12:05am
The Center for Disaster Philanthropy shares three important disaster #philanthropy funding lessons from Orlando:
#OrlandoUnited
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MagnifyGOODWednesday, June 29th, 2016 at 12:00am
In a digital world, there are ample opportunities to stay connected to people, ideas and information. The question is: are the connections your #nonprofit is making deep and transformational or shallow and transactional?

One of the ways to create authentic connections is through nurturing online communities:
#nptech
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MagnifyGOODTuesday, June 28th, 2016 at 12:00am
Be bold -- anything is possible.
#Motivation #SocialGood
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From the Blog

7 Strategic Communications Planning Basics for Foundations

7 Strategic Communications Planning Basics for Foundations

We’re going back to basics about foundation strategic communications planning, so smart communicators in philanthropy can get that refresher they want but might not ask for. We believe in the power of simple and direct communications plans because they do a number of things for your organization: Alignment – Help senior leadership, board, staff and others align under a common goal Focus – Help your foundation focus on sharing stories of impact that connect with communities Strategy– Through strategies and tactics, communications plans provide a pathway to share ideas and impact in a smart and systematic way But we know putting a plan together is easier said than done, so let’s review the components of a strategic communications plan to make sure your next plan is in tip-top shape. Goal – The best goals can be measured — so, if we’re being honest, “raising awareness” generally isn’t a great goal unless you can be more specific. For example, raise awareness of our organization’s mission among women age 50-65. Audiences – Who do you want to engage with? Who do you need to share information with and when? These are all things to consider when you’re completing the target audience portion of your plan. Positioning – You don’t see this in all nonprofit communications plans, but we think it should be there. Positioning helps you think through how you want or need your organization to be perceived in relation to your goals and provides a unique frame of reference. Key Messages – What information needs to be communicated? Keep this simple — up to three primary key messages will help... read more
How to Connect People and Ideas Through Online Communities in Philanthropy

How to Connect People and Ideas Through Online Communities in Philanthropy

In a digital world, there are ample opportunities to stay connected to people, ideas and information. From texting and email to social media and Skype, there are more options than ever to plug in — especially when it comes to rallying support for your organization’s cause or mission. But amid all of the digital opportunity, there’s a bigger question: are the connections your nonprofit or foundation is making deep and transformational or shallow and transactional? Social sector communications is coming of age and is demanding the authenticity and connection that is capable of the deep societal transformation changemakers seek. One of the ways this is happening is through nurturing online communities. Start with a goal when considering an online community With support from funders, including private foundations, online communities begin to take shape when there is a common goal or cause to serve as a rallying point. In the case of the national Campaign for Grade-Level Reading, the common goal is literacy. More specifically, it’s working toward ensuring all children are reading on grade level by the end of third grade by addressing the barriers many face during early childhood. When children –especially those from low-income homes– meet this milestone, the trajectory of their lives is much more positive. This goal of moving the needle on early childhood literacy is the rallying point for the Campaign’s 250+ communities nationwide. Signs an online community will deepen relationships related to your mission How do you know an online community is right for your organization’s cause or mission? In many cases, a highly engaged network already exists and could benefit from additional... read more
Four Keys to Building Movements in Philanthropy

Four Keys to Building Movements in Philanthropy

Movements in philanthropy thrive when strategic communications is more than an afterthought. Need proof? Just look at successful movements supported by philanthropy — everything from the national Campaign for Grade-Level Reading to the digital success of the ALS Association’s ice bucket challenge. When creative communications is woven throughout the process– from the campaign concept to rallying support for your mission or cause — the results truly show how much good can be done when funders invest in mobilizing people, ideas and communities. Here are the four keys to building movements in philanthropy: Passion – We’ve said it before and we’ll say it again — passion is the only pre-requisite to start a movement. From supporting social justice and children to healthcare and the workforce, passionate people are the sparks that bring movements to life. Are you part of a foundation that is passionate about communications? Even better. Funders can play vital roles in supporting movements by investing in strategic communications to help spur on social-good movements. Emotion – What’s the story behind your movement? That doesn’t mean simply describing the cause. How can you humanize the big idea? The story is what creates an authentic connection and ties supporters to the primary goals of the movement. Engagement – What do you want people to do? Engagement is what makes movements scale. Supporters will choose to participate based on their passion for the cause, their emotional connection to it and their ability to engage. Knowing this, it’s important to develop ways to participate that vary from sharing something on social media and donating money to volunteering and showing up to... read more

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