Start a Movement. Change the World.

Connect your movement to the right people.
Learn More

Be The One

The Community Foundation of Sarasota County connects new strategy with social responsibility.
See More

Why Hire Us?

Take the litmus test and see why.
Take Test Now
Magnifying the good work you do, fostering real and lasting change . . . doing GOOD . . . requires a smart communications strategy, coupled with the power of a community, to create a powerful voice.
Get Your Free Brand Audit

Focus

We work with foundations, nonprofits, NGOs, social entrepreneurs and others to magnify the value of social sector programs.

Philanthropy

Independent & Family Foundations, Company Sponsored & Corporate

Communities

Nonprofits, NGOs, Civic Organizations

Movements

Changemakers creating social movements for GOOD

The Huddle

Huddle Logo
The Huddle
A branded digital community for change
Learn More

The Patterson Foundation

TPF-logo-White
The Patterson Foundation
Building “New Realities” in Philanthropy
Learn More

The Community Foundation of Sarasota County

Experience-Slider-Logo-CFSC
The Community Foundation of Sarasota County
Reimagining a 35 year old brand

Learn More

GreenUp Vermont

GreenUpVermont
GreenUp Vermont
Creating a state wide movement for social good
Learn More

Arthritis Foundation

Arthritis-Logo
Arthritis Foundation
How one state chapter raised funding by 300%
Learn More

Communications with IMPACT Start with Sound Strategy

Technology has altered the way people find information, discuss issues, determine value, and ultimately take action. We believe a smart communications plan and tapping the power of community transforms social-change organizations. Click on one of the services below to learn more.

Communications Strategy

Training Thought Public Relations Building Movements Online Communities Social Media Branding

Facebook

MagnifyGOOD

MagnifyGOOD — building bridges through strategic communications MagnifyGOOD is a communications consultancy that magnifies the good of social sector programs by improving the value of communications efforts among, and of involved entities, including public organizations, foundations, corporate social responsibility groups, and non-profits. We work with C-level executives, entrepreneurs, elected officials, appointed officers, and communications directors.
MagnifyGOOD
MagnifyGOODSaturday, April 30th, 2016 at 12:00am
Some consider social media an online distraction or procrastination platform, but it actually has incredible power for good.

Because it is one of the best ways to stay informed, major news outlets, organizations and persons of interest use social media to deliver messages to the masses. Some issues cause controversy, but social media does a lot more good than harm.
#socialgood #nptech #sm4np
4    View on Facebook
MagnifyGOOD
MagnifyGOODFriday, April 29th, 2016 at 12:05am
It's time to focus on mobile. Email revenue grew by 25 percent in 2015. This indicates a larger shift in how younger generations are connecting with the causes they care about: through their phones. About 13 percent of the $481 million in online donations raised by leading organizations in 2015 came from mobile.
#nptech #nonprofit
1    View on Facebook
MagnifyGOOD
MagnifyGOODThursday, April 28th, 2016 at 12:01am
It is an exceptional honor to be recognized by the Telly Awards for our work with the Community Foundation of Sarasota County on the Be the One video. The Be the One campaign focuses on recognizing and inspiring donors who make a lasting impact in our region by demonstrating that everyone has the potential to impact a person, a cause and a community.

This was truly a team effort and we are so proud of the results. Special thank you to Craig Worsham at 82º West Marketing!
#BeTheOne
10    View on Facebook
MagnifyGOOD
MagnifyGOODWednesday, April 27th, 2016 at 12:00am
When it comes to social good, businesses do not have a choice anymore; customers expect this behavior. It’s not just a good thing to do anymore, it’s good business.
#SocialGood #CSR
2    View on Facebook
MagnifyGOOD
MagnifyGOODTuesday, April 26th, 2016 at 12:00am
We all have the power to improve the world. #philanthropy #motivation
2    View on Facebook

Twitter

From the Blog

10 Steps To Mitigate a Crisis

10 Steps To Mitigate a Crisis

Addressing the worst-case scenario, or the potential of a disaster, is a topic that is not readily discussed. But smart and successful organizations talk about it –and make sure there’s a plan. Think you can’t plan for a crisis? Think again. Even though you may not have the ability to predict or anticipate future events, you can create a general plan of action – a framework for responding to crisis situations. The most important thing in any crisis situation is to short-circuit denial. It’s a human trait when disaster strikes to go straight to thinking the situation isn’t actually happening or that it may not be as bad as it seems. The faster you take action and move past denial, the faster you can begin fixing the situation. Reacting quickly and efficiently makes all the difference – both to mitigate the crisis and to preserve your organization’s reputation. Done correctly and positioned positively, the way a crisis unfolds will dictate how your organization will be remembered. Here are 10 tips from MagnifyGood that will help you navigate your way through a crisis: Timely Response – As you identify an issue that needs immediate attention, your organization’s crisis plan will guide the sequence of events. Reaction time is crucial along with a carefully crafted approach. Problem Solving – It is often overwhelming – even paralyzing – when you are faced with a big issue. First identify the problem. Then list the potential negative outcomes. If you systematically work through your list, you will find that your responses will flow and result in a manageable strategy that may work to your... read more
Highlights from #COFAnnual

Highlights from #COFAnnual

Hundreds gathered in Washington DC this week for the Council on Foundations 2016 Annual Conference, themed “The Future of Community,” to discuss key issues influencing and shaping our communities. Thanks to the power of technology and social media, I was able to virtually attend this year’s conference by following #COFAnnual on Twitter. As a millennial who’s relatively new to the social sector, it was interesting for me to see what issues are shaping the world of philanthropy today. These are my highlights from this year’s gathering: The power of millennials There is a lot of talk about millennials, and rightfully so: we are the largest generation in the American workforce, representing 1 in 3 workers – a number expected to rise to 3 in 4 by 2025. The way we think about social issues and giving will have a huge impact on philanthropy and communities overall for decades to come. It’s clear that nonprofits must evolve their practices to better engage and connect with millennials. Some key things to remember are that millennials are the most racially diverse generation in U.S. history, so we value diversity and inclusion. Millennials drive adoption of new digital platforms. Reaching us requires mobile technology and social media. Ultimately, millennials value making a positive social impact, and millennial donors want to understand where their money goes, so building a culture of transparency and trust is essential. This is what people want to talk about @ #cofmillennials#COFannualpic.twitter.com/4yTMo9tXyM — Philanthrogeek (@Pg33k) April 11, 2016   Diversity is a journey — not a stopping point Philanthropy lags behind the general population of college graduates in diversity, and at... read more
Key Takeaways from Day 2 of the 2Gen Summit

Key Takeaways from Day 2 of the 2Gen Summit

The inaugural 2Gen Summit in Sarasota culminated today with a morning filled with knowledge sharing and collaboration. After a welcome address from Anne Mosle, executive director of Ascend and vice president of the Aspen Institute, attendees of the Summit broke into workshops focusing on the key elements of the two-generation approach: Education, Economic Supports, and Social Capital. By the end of the day, it was clear that the Summit was a resounding success. Here are our key takeaways from day two: 1. Education is the key to change. Education is the way out of poverty. High-quality education opens the door to better job and life opportunities for children and their parents. We must focus our efforts on ensuring everyone has access to high-quality education. “Education is the largest disruptor of poverty.” – Dr. @WSerrata, Pres. El Paso Community College#2gen pic.twitter.com/sK4Q1qIuC8 — Literacy and Beyond (@literacy_beyond) April 6, 2016 2. Strong partnerships are crucial for 2Gen success. We can’t do it alone. We need to work together as a community to pool our resources and expertise in order to increase our ability to help families move beyond poverty. These partnerships do not happen accidentally – we must be strategic and intentional to drive change and foster results. “What if we all work together and we actually integrate and align our services?” asks Anne Molse in Sarasota https://t.co/ku8FbuYMBI#2Gen — Aspen Ascend (@AspenAscend) April 6, 2016 3. Our community’s philanthropic spirit is inspiring.   The most inspiring takeaway from the Summit was the compassion of our community. It was clear from the turnout and participation in the Summit that people in our... read more

Good to meet you.

Whether you’re looking to work with or for MagnifyGood, drop us a line, give us a ring or just stop by.