Start a movement. Change the world.

Connect your movement to the right people.

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The Community Foundation of Sarasota County connects new strategy with social responsibility.

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Magnifying the good work you do, fostering real and lasting change . . . doing GOOD . . . requires a smart communications strategy, coupled with the power of a community, to create a powerful voice.

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We work with foundations, nonprofits, NGOs, social entrepreneurs and others to magnify the value of social sector programs.


Independent & Family Foundations, Company Sponsored & Corporate


Nonprofits, NGOs, Civic Organizations


Changemakers creating social movements for GOOD

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The Huddle

A branded digital community for change

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The Patterson Foundation

Building “New Realities” in Philanthropy

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The Community Foundation of Sarasota County

Reimagining a 35 year old brand

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GreenUp Vermont

Creating a state wide movement for social good

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Arthritis Foundation

How one state chapter raised funding by 300%

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Communications with IMPACT Start with Sound Strategy

Technology has altered the way people find information, discuss issues, determine value, and ultimately take action. We believe a smart communications plan and tapping the power of community transforms social-change organizations. Click on one of the services below to learn more.

Communications Strategy

Training Thought Public Relations Building Movements Online Communities Social Media Branding

Resource Center

Step by step guides to make your organization more effective.

Fundraisers' Guide To Digital Media

Fundraisers’ Guide to Digital Media

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Fundraisers' Guide To Digital Media

Growing Donor Engagement With Storytelling

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MagnifyGOOD — building bridges through strategic communications MagnifyGOOD is a communications consultancy that magnifies the good of social sector programs by improving the value of communications efforts among, and of involved entities, including public organizations, foundations, corporate social responsibility groups, and non-profits. We work with C-level executives, entrepreneurs, elected officials, appointed officers, and communications directors.
MagnifyGOODSaturday, May 27th, 2017 at 12:00am
To meet donor expectations, nonprofits should focus on clarity. A focus on clarity puts an organization's goal, strategies and measurements at the forefront. When there is clear, concise communications, donors have a clearer perception of the organization’s mission and impact.
MagnifyGOODFriday, May 26th, 2017 at 12:00am
Different social media channels have different audiences, peak times and character limits. And each one is built for a different style of writing. Check out these guidelines to compose copy for five different channels:
MagnifyGOODThursday, May 25th, 2017 at 12:00am
Rather than trying to make others see the world the way we do, it may be more effective to meet them where they are.
MagnifyGOODWednesday, May 24th, 2017 at 12:00am
The 2017 Nonprofit Email Deliverability Study revealed that nonprofits lost out on a massive amount of fundraising revenue due to spam.
MagnifyGOODTuesday, May 23rd, 2017 at 12:00am
Get out there and make it happen!
#Philanthropy #MotivationMonday
MagnifyGOODSaturday, May 20th, 2017 at 12:00am
Are you prioritizing the right #fundraising metrics?


From the Blog

Philanthropy is a Beacon

Philanthropy is a Beacon

This week, philanthropic and grantmaking professionals from across Florida gathered in St. Petersburg for the 2017 FPN Statewide Summit on Philanthropy to discuss what’s working, share best practices and explore the evolving landscape of the social sector. The...

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