How We Create Brands That Connect People for Good

At MagnifyGood, we approach every aspect of our work with the philosophy that connecting with people, not just sending messages to them, creates deep, emotional ties. Regardless of the change our clients seek to create, transforming communities begins with understanding the point of view, emotions and dreams of other people. Continue reading

Growing A Place Where Love Truly Lives

At MagnifyGood, we believe that connecting with people, not just sending messages to them, creates deep, emotional ties. By focusing on connecting, we have an opportunity to truly understand our audience and create compelling messaging and visual elements that have the ability to transform communities and guide them toward action. Continue reading

Donor Personas: Lessons From Nike And The For-Profit World

Images and videos of burning shoes and socks with holes in the shape of Nike’s iconic “swoosh” logo flooded social media in response to the brand taking a bold stance on a controversial issue. The brand’s decision to feature Colin Kaepernick — who is attributed with starting the growing movement of NFL players kneeling during the National Anthem — during its 30th anniversary campaign was met with social media uproar. Continue reading