Growing A Place Where Love Truly Lives

At MagnifyGood, we believe that connecting with people, not just sending messages to them, creates deep, emotional ties. By focusing on connecting, we have an opportunity to truly understand our audience and create compelling messaging and visual elements that have the ability to transform communities and guide them toward action.

When Pines of Sarasota Foundation embarked on a multimillion-dollar project to bring much-needed renovations to its aging campus, they knew they needed to reignite the community’s support, and they connected with MagnifyGood for help. Continue reading

Donor Personas: Lessons From Nike And The For-Profit World

Images and videos of burning shoes and socks with holes in the shape of Nike’s iconic “swoosh” logo flooded social media in response to the brand taking a bold stance on a controversial issue. The brand’s decision to feature Colin Kaepernick — who is attributed with starting the growing movement of NFL players kneeling during the National Anthem — during its 30th anniversary campaign was met with social media uproar. Continue reading

Empowering Nonprofits Through Digital Transformation

Do you remember shuddering at the thought of writing your first blog? What about masking your disdain every time someone suggested that your organization consider online giving? Now, more than a decade later, these tools have become an integral part of the development, fundraising and communications efforts of nonprofits. Continue reading