The Donor’s Journey: How to Reach Donors in the Digital Age

Today, it is no longer the sole responsibility of your development team to attract new donors. Things are moving faster, and advances in technology have altered the way donors come in contact with your organization. The moment a prospective donor experiences a triggering event, they discover a problem that connects to them and their passions, propelling them into action and a search for opportunities to make a difference. Continue reading

How We Create Brands That Connect People for Good

At MagnifyGood, we approach every aspect of our work with the philosophy that connecting with people, not just sending messages to them, creates deep, emotional ties. Regardless of the change our clients seek to create, transforming communities begins with understanding the point of view, emotions and dreams of other people. Continue reading