Human beings just can’t help it. We need to belong. We crave connections. It’s in our genes. It’s part of our DNA.
Connecting is the ability to find that hidden, emotional link to others by sharing our passion for a cause. Wanting to know more about it. And acting together on it.
Based on those interactions — those connections — we seek to change things so that others can benefit.
Deep and Wide Emotion
Connecting has two dimensions. One deep, one wide.
Connecting deeply with a person creates emotional, empathetic links.
But when you connect people with each other you build horizontal relationships, person by person.
This is what makes a community powerful. And makes it grow. People caring about people. Side by side, multiplying exponentially.
More than Communications
This is not about communications. It’s bigger than that.
It’s about understanding the point of view, emotions, and dreams of people. And then connecting deeply and emotionally with each of them.
It’s about creating experiences and platforms that allow them to connect with one another. And do things together. Including reaching out to build the tribe.
Want to connect with your audience?
The Power of Community
A community is a group of people connected to one another, connected to a leader, and connected to a common cause.
A leader emerges who sets the direction and then facilitates ways for the community to connect and move forward.
If we believe the community stands for something bigger than ourselves we’re willing to get emotionally involved. And we do it by connecting with others who share our cause and purpose.
Because together we are smarter and more powerful than any one of us is alone. That’s why communities thrive and grow on connections.
For Example We owe a lot to Abby McMullen.
For 22 years she served us, and her country, in the Air Force.
For 22 years she made personal sacrifices for us. She lived in harm’s way for us. She faced injury and death for us. She became a Master Sergeant. And then she came home to Bradenton, Florida, to retire from the military.
Like most folks, we wanted to say thanks and do what we could to make life a little easier for her and her family.
But, frankly, we didn’t know how to start.
Luckily, The Patterson Foundation did.
With the help of MagnifyGood, they brought together more than 100 partners. Then they built a platform that connected the community with opportunities to help.
Partners hosted more than 200 events.
As a result, they created a powerful movement. One that made people aware of veterans’ issues, programs, and the contributions they’ve made.
But the secret to its success was the platform behind the movement. It made it possible for community members to connect and collaborate with each other.
Linked together, they were able to educate, build enthusiasm, and give support.
But most important, they were able to do things.
They contributed to food banks. They helped repair and rehabilitate local veterans’ homes. They financially assisted veterans who were homeless.
Things they could not do as well without the connections made by the Freedom, Pass It On movement.
- Who are you connecting?
- Who are you helping?
- Who are you leading?
- What are you making to bring people together?
- Who are you upsetting?