Donor Personas: Lessons From Nike And The For-Profit World

Images and videos of burning shoes and socks with holes in the shape of Nike’s iconic “swoosh” logo flooded social media in response to the brand taking a bold stance on a controversial issue. The brand’s decision to feature Colin Kaepernick — who is attributed with starting the growing movement of NFL players kneeling during the National Anthem — during its 30th anniversary campaign was met with social media uproar. Continue reading

Empowering Nonprofits Through Digital Transformation

Do you remember shuddering at the thought of writing your first blog? What about masking your disdain every time someone suggested that your organization consider online giving? Now, more than a decade later, these tools have become an integral part of the development, fundraising and communications efforts of nonprofits. Continue reading

Nonprofit Marketing: 5 Reasons to Consider Inbound

Our world is constantly changing, reshaping the needs of donors and how nonprofit organizations connect with them. In recent years, the digital age has altered nonprofit marketing and leveled the playing field for organizations seeking to attract and engage new donors. Continue reading

Building Connected Movements for Good

“Men and women search for meaning, hope for fulfillment, yearn for faith in something beyond themselves, and cry desperately for love and community to support them.” – Dr. Martin Luther King, Jr.

We all hold a core truth — a passion that inspires us to take meaningful action, and a dedication to achieving the greater good. As humans, we have an instinctual need to create community by connecting with others who share these passions. Continue reading