Our world today is overwhelmingly digital — sparking the current philanthropic revolution that has altered the way organizations are connecting with donors. The moment a prospective donor experiences a triggering event, they discover a problem that connects to them and their passions, propelling them into action and a search for opportunities to make a difference. Continue reading
Our world is constantly changing, reshaping the needs of donors and how nonprofit organizations connect with them. In recent years, the digital age has altered nonprofit marketing and leveled the playing field for organizations seeking to attract and engage new donors. Continue reading
Times have changed. And so has the way donors connect with the organizations that share their passions, beliefs and worldview. The digital landscape has altered traditional marketing methods, challenging the way that businesses and nonprofit organizations connect with individuals. Continue reading
“Men and women search for meaning, hope for fulfillment, yearn for faith in something beyond themselves, and cry desperately for love and community to support them.” – Dr. Martin Luther King, Jr.
We all hold a core truth — a passion that inspires us to take meaningful action, and a dedication to achieving the greater good. As humans, we have an instinctual need to create community by connecting with others who share these passions. Continue reading
Years of working with the social sector has taught us that creating deep, meaningful connections is the key to powerful messaging. That is why as communicators, we choose to focus our hearts and minds on making connections for good. Continue reading
Each one of us fosters a core truth — a passion that inspires us to take meaningful action. For years, philanthropy has had the sole responsibility of facilitating those desires to create positive change. A decade ago, the idea that brands needed to engage in political activism to maintain or increase sales would have humored marketers. In 2019, giving back has become a cross-sector responsibility. Continue reading
As a way to amplify philanthropy’s impact in the new year, we asked nonprofit organizations to share the stories that shape their organization and highlight the good work being done in their community. Continue reading
Stories are at the center of human connection. We have always used stories as a way to connect emotionally, person-to-person and make sense of our chaotic, ever-changing world. Continue reading
Think back to the moment you knew you wanted to dedicate yourself to creating real, lasting change. We’re willing to bet it was sparked by a compelling story about the good being done in our world or the opportunities all around us to create it. Continue reading
Day two of the SECF 49th Annual Meeting was a day of reflection for philanthropy.
As the demand for more diversity, equity and inclusion in philanthropy increases, we had the opportunity to attend a handful of insightful sessions that left us hopeful about the future of philanthropy. Continue reading