Building a Movement: Connecting One by One

Mother Teresa once said, “If I look at the mass, I will never act. If I look at the one, I will.”

Research shows that this ideology is common among donors. It’s why organizations campaign to “adopt a child” for the holidays, and why crowdfunding has become a preferred form of giving. Continue reading

Connecting With the Next Generation of Philanthropists

Before modern society, human survival was dependent on our ability to connect with our communities and work together toward a common goal. When resources were scarce and foraging for food was a necessary task, our ancestors knew that working together was the only way to continue. This is why they came together to form tribes. Continue reading

A Crafty Way to Connect

Years of working with the social sector has taught us that creating deep, meaningful connections is the key to powerful messaging. It is our core belief and our mission as communicators. We want to change our world – one connection at a time. Continue reading

Digital Moves Management 101: Creating and Understanding Donor Personas

Successful fundraising professionals know that your process doesn’t begin by simply blasting a random message to everyone in your database. There are many nuanced steps that help you understand your donors and their motivations, which allows you to effectively connect with various audience segments and personas. Building donor personas is a multi-dimensional task that involves weighing a variety of different data points far beyond age and other high-level demographics. Continue reading