If you’re a donor development professional for a nonprofit, you understand how challenging donor retention can be. Maintaining donor relationships is a continuous challenge for nonprofits. But if you’ve been following our series on Inbound Marketing for Nonprofits, you’re on your way to finally executing a stronger and more sophisticated donor retention strategy. Continue reading
Do you remember shuddering at the thought of writing your first blog? What about masking your disdain every time someone suggested that your organization consider online giving? Now, more than a decade later, these tools have become an integral part of the development, fundraising and communications efforts of nonprofits. Continue reading
Getting to know your prospects may start as a casual conversation in the real world, where you’re gathering tidbits of information about the individual. This same paradigm applies to connecting with your future supporters in the digital world, where donors and potential donors control how they receive information — while consciously deciding how to act on it. Continue reading
Times have changed. And so has the way donors connect with the organizations that share their passions, beliefs and worldview. The digital landscape has altered traditional marketing methods, challenging the way that businesses and nonprofit organizations connect with individuals. Continue reading
Now that you have some leads flowing in from your effective communication strategies, it is time to get those donors moving along their donor journey. Not every individual who contributes once to your endeavor is going to become a long-term advocate, but they all have some level of potential that could be maximized. Continue reading
Successful fundraising professionals know that your process doesn’t begin by simply blasting a random message to everyone in your database. There are many nuanced steps that help you understand your donors and their motivations, which allows you to effectively connect with various audience segments and personas. Building donor personas is a multi-dimensional task that involves weighing a variety of different data points far beyond age and other high-level demographics. Continue reading
Have you ever thought about all the tasks that you would like to accomplish and want to give up? Nearly everyone hits the point where you feel as though it will never be enough. You’ll never have enough hours in the day to speak with all of your potential donors, never have enough funds to reach out to tell the impact story the way you would like to. Even if you’re using technology to communicate at all levels of your organization, are you speaking with your prospects and donors or to them? This critical difference is clearly delineated in your mind in the analog world. When it comes to moving prospects along their donor journey online, are you truly ready?