The digital world has played a large role in altering the path of the donor’s journey. Today, the donor’s journey naturally progresses online. Prospective donors are in a constant state of search, looking for organizations that align with their passions and desire to do good in the world. Continue reading
I can’t open my email or spend time online these days without reading something telling nonprofits that they need to “pay attention” to social media. Continue reading
As a communications firm, we are often asked if we “do social media.” To me, that’s almost like asking, “Do you do in-person meetings?” Continue reading
What can nonprofits learn from Apple and Taylor Swift? A lot, actually. Continue reading
You created a Facebook page and scheduled posts for the next two weeks, so you’ve conquered social media, right? Wrong.
Social media is more than just having a Facebook page and posting a picture once a day. To be successful, you need to be strategic. Why? Continue reading
Twitter is a simple yet powerful tool that organizations can use to connect with their audiences and spread awareness about their work. However, as with all tools, to be effective you must use it correctly. We’ve compiled some tips to help you use Twitter the right way: Continue reading
Social media is a key component of any organization’s digital media strategy. Yet, in the haste of jumping on the social media bandwagon, many organizations make critical mistakes. As a result, time, effort, and money spent on social media is wasted, and results Continue reading
Facebook has been through some changes during the past year. While it’s tougher to have your posts show up on your Followers News Feed, Facebook remains an important social media platform for many nonprofits, CSRs, and foundations to spread the word.
Why Continue reading
Twitter is a powerful social media platform for nonprofits, CSRs, and Foundations. Yet, many organizations shy away from Twitter, or fail to truly tap the power Twitter offers to spread the message of their cause. Let’s look at why Twitter should be one of your Continue reading