“If you don’t know where you’re going, any road will take you there.” – The Cheshire Cat, Alice in Wonderland
When Alice asks the Cheshire Cat which way she ought to go, he replies with a riddle: “That depends a good deal on where you want to get to.” Alice admits she doesn’t much care. The Cat, always sly, says then it doesn’t matter which way she goes. Continue reading
The Movement Started With a Wall.
In the middle of an unused alleyway, a blank brick wall had become an informal bulletin board for frustration. Graffiti. Flyers. Lost pet signs. Neighborhood complaints.
Then a local nonprofit had an idea. Continue reading
The Leader wasn’t at the front of the room.
When Maya walked into the community center, she expected to see the organization’s founder leading the workshop.
Instead, she saw a circle of peers—neighbors, students, retired volunteers—each contributing, each owning a piece of the conversation. At the edge of the circle, the founder nodded and took notes. Continue reading
It Started With a Porch Conversation
Maria wasn’t trying to start anything big. She was just tired of the broken streetlight outside her apartment. So she printed a simple flyer: “Let’s fix the light. Let’s fix the block.” She handed it to her neighbor, James, on his porch. Continue reading
The Message Was Simple. But It Mattered.
On the front door of a neighborhood food pantry, someone had taped a handwritten sign:
“If you’re hungry, take what you need. If you’re able, give what you can.” Continue reading
It Started with a Storm.
The phones lit up at 5:12 a.m.
By 6:30, the National Weather Service confirmed what the staff at GulfBridge already feared: Hurricane Isla had made landfall, and storm surge was threatening the coastline. Continue reading
In the early days of radio, one of the first major broadcasts in the U.S. wasn’t an emergency or a concert. It was a reading of poetry.
Listeners tuned in from across the country, hearing words not just in their heads—but in their homes. For many, it was the first time technology felt intimate. Personal. Human. Continue reading
In Aesop’s classic fable, the hare speeds ahead, confident and careless, while the tortoise moves slowly but steadily toward the finish line. You know how it ends—the tortoise wins, not by being flashy, but by being focused. Continue reading
They screamed and ducked. Some even ran.
In 1896, when the Lumière brothers premiered their short film L’Arrivée d’un train en gare de La Ciotat, legend has it that the audience panicked. Continue reading
It’s that season again—your calendar is flooded with strategy sessions, brainstorming meetings, and budget discussions. You’re mapping your organization’s path to meaningful impact, from vital campaigns to groundbreaking initiatives. Yet, amid all this forward-thinking, many nonprofits overlook a critical puzzle piece: branding. Continue reading
