Today, it is no longer the sole responsibility of your development team to attract new donors. Things are moving faster, and advances in technology have altered the way donors come in contact with your organization. The moment a prospective donor experiences a triggering event, they discover a problem that connects to them and their passions, propelling them into action and a search for opportunities to make a difference. Continue reading
Now that you have some leads flowing in from your effective communication strategies, it is time to get those donors moving along their donor journey. Not every individual who contributes once to your endeavor is going to become a long-term advocate, but they all have some level of potential that could be maximized. Continue reading
Successful fundraising professionals know that your process doesn’t begin by simply blasting a random message to everyone in your database. There are many nuanced steps that help you understand your donors and their motivations, which allows you to effectively connect with various audience segments and personas. Building donor personas is a multi-dimensional task that involves weighing a variety of different data points far beyond age and other high-level demographics. Continue reading
Have you ever thought about all the tasks that you would like to accomplish and want to give up? Nearly everyone hits the point where you feel as though it will never be enough. You’ll never have enough hours in the day to speak with all of your potential donors, never have enough funds to reach out to tell the impact story the way you would like to. Even if you’re using technology to communicate at all levels of your organization, are you speaking with your prospects and donors or to them? This critical difference is clearly delineated in your mind in the analog world. When it comes to moving prospects along their donor journey online, are you truly ready?
Few people want to begin a project knowing that there will be failures along the way, but that is one of the key concepts behind Agile communications projects. Continue reading
In the first part of our three-article series on Agile Communications, we discussed the deep benefits that nonprofits can expect to see from utilizing this framework. There are many reasons to adopt this methodology that will boost the productivity of your teams, aid organizational transparency overall and allow you to become more adaptable to change in general. Continue reading
One observation that has held true over the years of working with nonprofits is how siloed the development and communications teams are. Each time I bring the subject up, whether in conversation or at speaking engagements, I see people nodding in agreement.
In our work with nonprofits, we see deeply committed people working hard to support their organization’s mission.