Growing A Place Where Love Truly Lives

At MagnifyGood, we believe that connecting with people, not just sending messages to them, creates deep, emotional ties. By focusing on connecting, we have an opportunity to truly understand our audience and create compelling messaging and visual elements that have the ability to transform communities and guide them toward action. Continue reading

A Look at Our Work with the Center for Disaster Philanthropy

We’ve talked about the significant change brought about by the Internet in recent blogs about The Donor’s Journey, Digital Moves Management and developing Donor Personas. The following piece, written by our client Bob Ottenhoff, president and CEO of the Center for Disaster Philanthropy, is a case study illustrating what happens when these and additional elements come together. Continue reading

Building a Foundation for Communications Success

The History

In 2010, The Patterson Foundation, a private endowed foundation with an unfettered charter, launched publicly by sharing its vision and approach to philanthropy. Rather than having a grant cycle and focusing on a specific issue or geographic area, the Continue reading

Creating a statewide movement for social good

The History 

Green Up Day is celebrated on the first Saturday in May in Vermont. It is a statewide effort to clean up roadside trash. Ten percent of the funding for the event comes from the state, and rest comes from the nonprofit organization Green Up. The mission of Continue reading

GLR Huddle

Our children are our treasure. Each one deserves every chance to reach their promise.

But some, like Megan, struggle before they even get started.

Like 80% of low-income children, Megan can’t read well enough to keep up with the other kids her age. And the statistics Continue reading

Reimagining a 35-year-old brand


The History

The Community Foundation of Sarasota County was founded in 1979 as a resource for people interested in making a charitable impact on the community. The foundation has assets of over $273 million in more than 1,200 charitable funds. Over the years, Continue reading

How one state chapter raised funding by 300 percent

The History

The Arthritis Foundation, Florida Chapter works to reduce the impact of arthritis on the lives of 3.7 million adults and an estimated 16,000 children in Florida. The Arthritis Foundation leads the fight for the arthritis community, helping individuals Continue reading