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Why Your Messaging Always Feels One Step Behind

You didn’t plan to write that email today. It simply became necessary.

A donor asked a question. A board member wanted an update. A campaign deadline moved up. A program shifted and now it needs explaining. So you open your laptop and start drafting again. Continue reading

Harnessing the Power of Thought Leadership in the Nonprofit Sector
Harnessing the Power of Thought Leadership in the Nonprofit Sector

Thought leadership is an untapped goldmine for nonprofits, a potent tool that can remarkably enhance your organization’s reputation and build a deeper connection with your donors. While it’s often talked about in business sectors, its application within the nonprofit world is equally, if not more, transformative. Continue reading

How Communications Can Destigmatize Mental Health

During the height of the COVID-19 pandemic, hospitals throughout the world were inundated with patients suffering from the virus. With limited resources, excruciating decisions were made by families and healthcare workers. Patients were dying in isolation without saying goodbye to loved ones. Continue reading

How Media Can Strengthen Vaccine Education

On December 14, 2020, a glimpse of light appeared at the end of a long, dark tunnel. That day, Sandra Lindsay, a critical care nurse at Long Island Jewish Medical Center in New York, became the first American citizen to receive a COVID-19 vaccine. After nearly a year of quarantining, losing jobs and mourning the loss of too many friends and loved ones, there was hope that we could fight back against this deadly virus.

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Emotions to Movements: The Role Empathy Plays in Storytelling
Emotions to Movements: The Role Empathy Plays in Storytelling

Emotions are drivers of change. What happens when you feel rage? When you wake up in the morning, eat breakfast, begin your day, and then are hit with injustice? A man suffocating to death due to his skin color, children crying in lockdown from yet another school shooting, the suicide rate climbing for transgender youth—what do you do with the frustration and anger brought about by continued violence and inequity? Continue reading

Communications and Connections Amplify Season of Sharing’s Impact

For more than two decades, Season of Sharing has served as a trusted resource for those struggling to make ends meet throughout southwest Florida. All funds raised through the campaign go toward helping people cover crucial expenses for basic needs, such as rental assistance, utility bills, child care or transportation. The program has assisted more than 35,000 families and individuals since 2000. Continue reading

When Everyone is A Storyteller, What Does it Take to Stand Out?

The power of storytelling drives support from people across generations and causes while standing the test of time. Today, your organization is responsible for meeting its current and prospective donors where they are — which is online. Technological advances have revolutionized the way we consume and share information, as well as the way we connect with others.
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