Connecting with each of your donors on a deep level can be a challenge. Their motivations, their stage of life and their donor journey can all be quite unique, but it is critically important that you customize your outreach to them in a way that feels very personal. Continue reading
If you build it — they will come.
Sounds tempting, doesn’t it?
That strategy rarely works. When it comes to online communities — especially those in philanthropy — building engagement and participation is like tending to a new garden. You plant the seeds. Continue reading
In a digital world, there are ample opportunities to stay connected to people, ideas and information. From texting and email to social media and Skype, there are more options than ever to plug in — especially when it comes to rallying support for your organization’s cause or mission. Continue reading