How We Create Brands That Connect People for Good

At MagnifyGood, we approach every aspect of our work with the philosophy that connecting with people, not just sending messages to them, creates deep, emotional ties. Regardless of the change our clients seek to create, transforming communities begins with understanding the point of view, emotions and dreams of other people. Continue reading

Building Connected Movements for Good

“Men and women search for meaning, hope for fulfillment, yearn for faith in something beyond themselves, and cry desperately for love and community to support them.” – Dr. Martin Luther King, Jr.

We all hold a core truth — a passion that inspires us to take meaningful action, and a dedication to achieving the greater good. As humans, we have an instinctual need to create community by connecting with others who share these passions. Continue reading

Building a Movement: Connecting One by One

Mother Teresa once said, “If I look at the mass, I will never act. If I look at the one, I will.”

Research shows that this ideology is common among donors. It’s why organizations campaign to “adopt a child” for the holidays, and why crowdfunding has become a preferred form of giving. Continue reading

Connecting With the Next Generation of Philanthropists

Before modern society, human survival was dependent on our ability to connect with our communities and work together toward a common goal. When resources were scarce and foraging for food was a necessary task, our ancestors knew that working together was the only way to continue. This is why they came together to form tribes. Continue reading

A Crafty Way to Connect

Years of working with the social sector has taught us that creating deep, meaningful connections is the key to powerful messaging. It is our core belief and our mission as communicators. We want to change our world – one connection at a time. Continue reading

Hurricane Harvey: Bringing out the good in times of need

As we watched the devastation caused by Hurricane Harvey unfold in Texas this weekend, our hearts ached for all the people affected. With every news update, we realized that the damage caused by Harvey would be unprecedented, and that it’s going to take the communities affected years to recover.
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