Doing good used to be the sole responsibility of philanthropy, but in recent years, consumerism has taken a more socially conscious, philanthropic approach. Continue reading
At MagnifyGood, we approach every aspect of our work with the philosophy that connecting with people, not just sending messages to them, creates deep, emotional ties. Regardless of the change our clients seek to create, transforming communities begins with understanding the point of view, emotions and dreams of other people. Continue reading
“Men and women search for meaning, hope for fulfillment, yearn for faith in something beyond themselves, and cry desperately for love and community to support them.” – Dr. Martin Luther King, Jr.
We all hold a core truth — a passion that inspires us to take meaningful action, and a dedication to achieving the greater good. As humans, we have an instinctual need to create community by connecting with others who share these passions. Continue reading
Years of working with the social sector has taught us that creating deep, meaningful connections is the key to powerful messaging. That is why as communicators, we choose to focus our hearts and minds on making connections for good. Continue reading
Think back to the moment you knew you wanted to dedicate yourself to creating real, lasting change. We’re willing to bet it was sparked by a compelling story about the good being done in our world or the opportunities all around us to create it. Continue reading
Mother Teresa once said, “If I look at the mass, I will never act. If I look at the one, I will.”
Research shows that this ideology is common among donors. It’s why organizations campaign to “adopt a child” for the holidays, and why crowdfunding has become a preferred form of giving. Continue reading
Before modern society, human survival was dependent on our ability to connect with our communities and work together toward a common goal. When resources were scarce and foraging for food was a necessary task, our ancestors knew that working together was the only way to continue. This is why they came together to form tribes. Continue reading
Years of working with the social sector has taught us that creating deep, meaningful connections is the key to powerful messaging. It is our core belief and our mission as communicators. We want to change our world – one connection at a time. Continue reading
As we watched the devastation caused by Hurricane Harvey unfold in Texas this weekend, our hearts ached for all the people affected. With every news update, we realized that the damage caused by Harvey would be unprecedented, and that it’s going to take the communities affected years to recover.
It’s safe to say that the news isn’t always the most uplifting thing to watch, but last month two news stories shocked and amazed us because they showed the power of people to unite for good.