Donor Personas: Lessons From Nike And The For-Profit World

Images and videos of burning shoes and socks with holes in the shape of Nike’s iconic “swoosh” logo flooded social media in response to the brand taking a bold stance on a controversial issue. The brand’s decision to feature Colin Kaepernick — who is attributed with starting the growing movement of NFL players kneeling during the National Anthem — during its 30th anniversary campaign was met with social media uproar. Continue reading

Trends for Nonprofit Leaders in 2019: Legislative Brands

Each one of us fosters a core truth — a passion that inspires us to take meaningful action. For years, philanthropy has had the sole responsibility of facilitating those desires to create positive change. A decade ago, the idea that brands needed to engage in political activism to maintain or increase sales would have humored marketers. In 2019, giving back has become a cross-sector responsibility. Continue reading

Connecting With the Next Generation of Philanthropists

Before modern society, human survival was dependent on our ability to connect with our communities and work together toward a common goal. When resources were scarce and foraging for food was a necessary task, our ancestors knew that working together was the only way to continue. This is why they came together to form tribes. Continue reading

Digital Moves Management 101: Creating and Understanding Donor Personas

Successful fundraising professionals know that your process doesn’t begin by simply blasting a random message to everyone in your database. There are many nuanced steps that help you understand your donors and their motivations, which allows you to effectively connect with various audience segments and personas. Building donor personas is a multi-dimensional task that involves weighing a variety of different data points far beyond age and other high-level demographics. Continue reading

Digital Moves Management: Defining Your 24/7 Donor Development Strategy

Have you ever thought about all the tasks that you would like to accomplish and want to give up? Nearly everyone hits the point where you feel as though it will never be enough. You’ll never have enough hours in the day to speak with all of your potential donors, never have enough funds to reach out to tell the impact story the way you would like to. Even if you’re using technology to communicate at all levels of your organization, are you speaking with your prospects and donors or to them? This critical difference is clearly delineated in your mind in the analog world. When it comes to moving prospects along their donor journey online, are you truly ready?
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