We know the uncertainty surrounding COVID-19 is difficult to manage. We’re thinking of our clients and the entirety of the philanthropic sector, as well as their missions and contributions to the community during this time. Continue reading
‘You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience who came to hear you perform’ — Seth Godin Continue reading
Today, it is no longer the sole responsibility of your development team to attract new donors. Things are moving faster, and advances in technology have altered the way donors come in contact with your organization. The moment a prospective donor experiences a triggering event, they discover a problem that connects to them and their passions, propelling them into action and a search for opportunities to make a difference. Continue reading
On the heels of the Occupy Movement, skepticism regarding millennials and their willingness to take action on behalf of social causes grew. Many referred to these digital natives as “generation Q” — for quiet. But in recent years, millennials have risen to the occasion — proving themselves as active and vocal advocates of various cause-related issues. Continue reading
Images and videos of burning shoes and socks with holes in the shape of Nike’s iconic “swoosh” logo flooded social media in response to the brand taking a bold stance on a controversial issue. The brand’s decision to feature Colin Kaepernick — who is attributed with starting the growing movement of NFL players kneeling during the National Anthem — during its 30th anniversary campaign was met with social media uproar. Continue reading
Each one of us fosters a core truth — a passion that inspires us to take meaningful action. For years, philanthropy has had the sole responsibility of facilitating those desires to create positive change. A decade ago, the idea that brands needed to engage in political activism to maintain or increase sales would have humored marketers. In 2019, giving back has become a cross-sector responsibility. Continue reading
Before modern society, human survival was dependent on our ability to connect with our communities and work together toward a common goal. When resources were scarce and foraging for food was a necessary task, our ancestors knew that working together was the only way to continue. This is why they came together to form tribes. Continue reading
Your donors are hungry for content about your organization. Even with your content team constantly developing new offerings, are you delivering the right kind of content to feed their needs or are your donors feeling malnourished or unsatisfied? Continue reading
Now that you have some leads flowing in from your effective communication strategies, it is time to get those donors moving along their donor journey. Not every individual who contributes once to your endeavor is going to become a long-term advocate, but they all have some level of potential that could be maximized. Continue reading
Connecting with each of your donors on a deep level can be a challenge. Their motivations, their stage of life and their donor journey can all be quite unique, but it is critically important that you customize your outreach to them in a way that feels very personal. Continue reading
