Few people want to begin a project knowing that there will be failures along the way, but that is one of the key concepts behind Agile communications projects. Continue reading
In the first part of our three-article series on Agile Communications, we discussed the deep benefits that nonprofits can expect to see from utilizing this framework. There are many reasons to adopt this methodology that will boost the productivity of your teams, aid organizational transparency overall and allow you to become more adaptable to change in general. Continue reading
Whew! That title is quite a mouthful, right?!? Fortunately, while the concept sounds a little weighty, it’s an approachable methodology that helps solve a key challenge for marketing communications professionals. Continue reading
Change. The goal at the heart of your work in philanthropy, and one that can’t be accomplished alone. Continue reading
In our work with nonprofits, we see deeply committed people working hard to support their organization’s mission.
The story of philanthropy today is the story of two revolutions. One is a technology revolution. The other is a monumental change in how people give. As nonprofit professionals, we’re at the frontline of both of these paradigm shifts in information control. Continue reading
Most early adopters will admit there’s something exhilarating about being among the first customers of a new company or the first to use the latest tech and tools to improve their lives. While just 15 percent of the population fits into this group, they have a lot in common. Continue reading
We’ve talked about the significant change brought about by the Internet in recent blogs about The Donor’s Journey, Digital Moves Management and developing Donor Personas. The following piece, written by our client Bob Ottenhoff, president and CEO of the Center for Disaster Philanthropy, is a case study illustrating what happens when these and additional elements come together. Continue reading
Moves management is second nature. You use it all the time to “move” donors from occasional givers to passionate core contributors. But how can a new digital process help you be more effective?
Right now, donor development professionals learn as much about the prospective donor as possible while uncovering motivations, goals and desired outcomes. Continue reading
We are in a time of tremendous change — especially when it comes to charitable giving. Things are moving faster, and advances in technology have altered the philanthropic landscape. The way donors come in contact with an organization has changed because of instant access to information online that’s available 24/7.