The power of storytelling drives support from people across generations and causes while standing the test of time. Today, your organization is responsible for meeting its current and prospective donors where they are — which is online. Technological advances have revolutionized the way we consume and share information, as well as the way we connect with others.
Our ability to search for opportunities to give back is accessible from anywhere in the world, on any device and at any given moment. This means nonprofits are always competing for the same resources and attention from individuals looking to give back. Leveraging digital tools like email newsletters, social media platforms, blogs and podcasts is essential to connecting with your audience in this always-on world. In addition, these tools can help your organization extend its mission and impact across the world.
With 24/7 access to information, prospective donors are in a constant state of search for organizations that align with their passions and desire to give back. Ensuring your nonprofit is prepared and equipped to meet these individuals at any moment during their search relies on its ability to adapt its stories into various forms of relevant, engaging content that echoes your mission and impact.
Why Storytelling for Digital Media
In recent years, the philanthropic sector has become captivated by the art of storytelling. Organizations across the sector have exhibited the impact storytelling has in harnessing support for their missions. We previously put together a guide to help nonprofits identify their most compelling stories, follow a more sophisticated storytelling structure and unleash the power of them to drive more support for their cause.
But being able to share these stories continuously across various digital platforms is the key to engaging others and motivating them to take action toward your mission. Because of this, it is important for nonprofits to not only understand how to tell great stories — they must understand how to effectively tell them online.
This isn’t about having to create a plethora of new content. It’s about repurposing the stories you already have and making them applicable across various digital platforms. There’s no doubt that your organization already has an assortment of inspiring stories to share, but identifying them is only the first step.
Digital platforms enable your organization to connect with others across the world who can share the impact of your work on your behalf. If you’re interested in learning about the numerous ways you can elevate the stories your nonprofit is telling, reaching more individuals and enhancing your organizations ability to drive online donor development, download our free eBook The Nonprofit’s Guide to Storytelling for Digital Media here.
Photo Credit: Camilo Jimenez via Unsplash
