Mother Teresa once said, “If I look at the mass, I will never act. If I look at the one, I will.”
Research shows that this ideology is common among donors. It’s why organizations campaign to “adopt a child” for the holidays, and why crowdfunding has become a preferred form of giving. Continue reading
Before modern society, human survival was dependent on our ability to connect with our communities and work together toward a common goal. When resources were scarce and foraging for food was a necessary task, our ancestors knew that working together was the only way to continue. This is why they came together to form tribes. Continue reading
Years of working with the social sector has taught us that creating deep, meaningful connections is the key to powerful messaging. It is our core belief and our mission as communicators. We want to change our world – one connection at a time. Continue reading
Your donors are hungry for content about your organization. Even with your content team constantly developing new offerings, are you delivering the right kind of content to feed their needs or are your donors feeling malnourished or unsatisfied? Continue reading
More than a philosophy or theory, social innovation is a call to change the world by taking action. That was the theme at the Social Innovation Summit in Silicon Valley, a place that is well known for incubating innovators. Continue reading
Now that you have some leads flowing in from your effective communication strategies, it is time to get those donors moving along their donor journey. Not every individual who contributes once to your endeavor is going to become a long-term advocate, but they all have some level of potential that could be maximized. Continue reading
You say you want a revolution? Social, industrial, technology or global – take your pick. With the first day of the 2018 SSIR Frontiers of Innovation conference in the books, you don’t have to. It was a day full of memorable takeaways from disruptors and innovators all coming to the table with their experience and ideas on how to create change for good. Continue reading
Connecting with each of your donors on a deep level can be a challenge. Their motivations, their stage of life and their donor journey can all be quite unique, but it is critically important that you customize your outreach to them in a way that feels very personal. Continue reading
We’ve talked about defining your donor development strategy and we’ve created some stellar donor personas. Now it’s time to dig into the nitty gritty details around mapping the digital donor journey. Continue reading
Successful fundraising professionals know that your process doesn’t begin by simply blasting a random message to everyone in your database. There are many nuanced steps that help you understand your donors and their motivations, which allows you to effectively connect with various audience segments and personas. Building donor personas is a multi-dimensional task that involves weighing a variety of different data points far beyond age and other high-level demographics. Continue reading
