During the height of the COVID-19 pandemic, hospitals throughout the world were inundated with patients suffering from the virus. With limited resources, excruciating decisions were made by families and healthcare workers. Patients were dying in isolation without saying goodbye to loved ones. Continue reading
On December 14, 2020, a glimpse of light appeared at the end of a long, dark tunnel. That day, Sandra Lindsay, a critical care nurse at Long Island Jewish Medical Center in New York, became the first American citizen to receive a COVID-19 vaccine. After nearly a year of quarantining, losing jobs and mourning the loss of too many friends and loved ones, there was hope that we could fight back against this deadly virus.
“The time is always right to do what is right.” – Dr. Martin Luther King, Jr.
Ruby Bridges, James Joseph, Valerie Thomas, Dr. Edward James II—have you heard these names? Did you read about them in school? Every year, for one month only, people of color are recognized for their accomplishments, for their contributions to their country, for the history they helped create. Continue reading
A catalyst for innovation, the pandemic forced people, industries, and nations to rethink key components of their ecosystem. Crisis pointed out and made glaringly obvious that certain traditional practices are unsustainable. With massive shifts in technology and social wellbeing, society is refocusing to an emphasize on humanity. Continue reading
Estimated reading time: 4 minutes
Connecting with your donors has never been more important for nonprofits than now. As millennials slowly replace older generations, it is crucial for nonprofits to cultivate this generation now and understand their interests and motivations for giving. Continue reading
Today, it is no longer the sole responsibility of your development team to attract new donors. Things are moving faster, and advances in technology have altered the way donors come in contact with your organization. The moment a prospective donor experiences a triggering event, they discover a problem that connects to them and their passions, propelling them into action and a search for opportunities to make a difference. Continue reading
Now that you have some leads flowing in from your effective communication strategies, it is time to get those donors moving along their donor journey. Not every individual who contributes once to your endeavor is going to become a long-term advocate, but they all have some level of potential that could be maximized. Continue reading
We’ve talked about defining your donor development strategy and we’ve created some stellar donor personas. Now it’s time to dig into the nitty gritty details around mapping the digital donor journey. Continue reading
Estimated reading time: 6 minutes
Successful fundraising professionals know that your process doesn’t begin by simply blasting a random message to everyone in your database. There are many nuanced steps that help you understand your donors and their motivations, which allows you to effectively connect with various audience segments and personas. Building donor personas is a multi-dimensional task that involves weighing a variety of different data points far beyond age and other high-level demographics. Continue reading
Estimated reading time: 6 minutes
Have you ever thought about all the tasks that you would like to accomplish and want to give up? Nearly everyone hits the point where you feel as though it will never be enough. You’ll never have enough hours in the day to speak with all of your potential donors, never have enough funds to reach out to tell the impact story the way you would like to. Even if you’re using technology to communicate at all levels of your organization, are you speaking with your prospects and donors or to them? This critical difference is clearly delineated in your mind in the analog world. When it comes to moving prospects along their donor journey online, are you truly ready?
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