In our work with nonprofits, we see deeply committed people working hard to support their organization’s mission.
Collective impact. I’m sure you’ve heard these words before. It’s a term used in philanthropy to describe what happens when organizations from different sectors agree to solve social problems using a common agenda. When they align their efforts and measure success together. Continue reading
The story of philanthropy today is the story of two revolutions. One is a technology revolution. The other is a monumental change in how people give. As nonprofit professionals, we’re at the frontline of both of these paradigm shifts in information control. Continue reading
Most early adopters will admit there’s something exhilarating about being among the first customers of a new company or the first to use the latest tech and tools to improve their lives. While just 15 percent of the population fits into this group, they have a lot in common. Continue reading
We’ve talked about the significant change brought about by the Internet in recent blogs about The Donor’s Journey, Digital Moves Management and developing Donor Personas. The following piece, written by our client Bob Ottenhoff, president and CEO of the Center for Disaster Philanthropy, is a case study illustrating what happens when these and additional elements come together. Continue reading
Moves management is second nature. You use it all the time to “move” donors from occasional givers to passionate core contributors. But how can a new digital process help you be more effective?
Right now, donor development professionals learn as much about the prospective donor as possible while uncovering motivations, goals and desired outcomes. Continue reading
We are in a time of tremendous change — especially when it comes to charitable giving. Things are moving faster, and advances in technology have altered the philanthropic landscape. The way donors come in contact with an organization has changed because of instant access to information online that’s available 24/7.
Nonprofit communications and donor development are like peanut butter and jelly or milk and cookies. Some things just belong together.
Why are you laughing?
We know. The reality for many nonprofits is that interaction and strategy between these functions at a social-sector organization is more like oil and water. Continue reading
You’ve done your homework. You’ve taken a good, hard look at your philanthropic organization’s internal communications and content. You spend time researching and understanding your funder or supporter personas, and you’ve developed a written Continue reading
A persona is a composite sketch of a key segment of your audience. It describes the audience as if it were one person. It is a personal view of their motivations, beliefs, and aspirations. It goes beyond their age, gender, income, etc. Personas organize all the key information about each target audience in one place, so everyone has the same information to inform their work.