The effects of the COVID-19 pandemic have placed a tremendous challenge on our world right now that is weighing heavily on us all — including the very people who get up each day to create, share and spread good in meaningful ways. Continue reading
You’ve done your homework. You’ve taken a good, hard look at your philanthropic organization’s internal communications and content. You spend time researching and understanding your funder or supporter personas, and you’ve developed a written description of your personas. You know what gaps exist in your communications efforts, and what content you can repurpose quickly and easily.
Now, it’s time to execute. You’re ready to build your digital media platform. Continue reading
Estimated reading time: 3 minutes
A persona is a composite sketch of a key segment of your audience. It describes the audience as if it were one person. It is a personal view of their motivations, beliefs, and aspirations. It goes beyond their age, gender, income, etc. Personas organize all the key information about each target audience in one place, so everyone has the same information to inform their work.
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Conference season is almost upon us. The opportunity to share ideas and connect with colleagues in the sector who “get it”? It’s too good to pass up. But with all of the great nonprofit and foundation conferences how will you choose where to spend your time and resources? Continue reading
If you build it — they will come.
Sounds tempting, doesn’t it?
That strategy rarely works. When it comes to online communities — especially those in philanthropy — building engagement and participation is like tending to a new garden. You plant the seeds. Continue reading
While the social sector’s contributions to society have become increasingly visible in the news, reports of unethical spending and other negative issues continue to fuel skeptics. In a study conducted by the Chronicle of Philanthropy, more than one-third of Americans said they had little or no faith in charities. Continue reading
A strategic communications plan for nonprofits and foundations might include more than you think. From strengthening your organization’s brand to helping you connect more effectively with the people you serve, the plan is a living, breathing guide that is simple, easy to reference and relevant to your goals. Continue reading
According to Giving USA, 2017 was America’s most-generous year ever. Charitable giving eclipsed the $400 billion mark for the first time ever with the total reaching $410.02 billion. Continue reading
We’re going back to basics about foundation strategic communications planning, so smart communicators in philanthropy can get that refresher they want but might not ask for. Continue reading
Estimated reading time: 3 minutes
In a digital world, there are ample opportunities to stay connected to people, ideas and information. From texting and email to social media and Skype, there are more options than ever to plug in — especially when it comes to rallying support for your organization’s cause or mission. Continue reading
