We are in a time of tremendous change — especially when it comes to charitable giving. Things are moving faster, and advances in technology have altered the philanthropic landscape. The way donors come in contact with an organization has changed because of instant access to information online that’s available 24/7.
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During his keynote address on day one of The Communications Network Annual Conference, George Packer of The New Yorker focused on why we need clear, simple communications, without jargon, to restore trust and build support. Continue reading
Nonprofit communications and donor development are like peanut butter and jelly or milk and cookies. Some things just belong together.
Why are you laughing?
We know. The reality for many nonprofits is that interaction and strategy between these functions at a social-sector organization is more like oil and water. Continue reading
Estimated reading time: 3 minutes
If you’ve worked in the social-good space for some time, you’ve probably experienced the good (and, at times, the bad) that comes with nonprofit board engagement. No two boards have the same strengths or weaknesses. The beauty lies in the skills and energy board members bring to the table. Continue reading
The effects of the COVID-19 pandemic have placed a tremendous challenge on our world right now that is weighing heavily on us all — including the very people who get up each day to create, share and spread good in meaningful ways. Continue reading
You’ve done your homework. You’ve taken a good, hard look at your philanthropic organization’s internal communications and content. You spend time researching and understanding your funder or supporter personas, and you’ve developed a written description of your personas. You know what gaps exist in your communications efforts, and what content you can repurpose quickly and easily.
Now, it’s time to execute. You’re ready to build your digital media platform. Continue reading
Estimated reading time: 3 minutes
A persona is a composite sketch of a key segment of your audience. It describes the audience as if it were one person. It is a personal view of their motivations, beliefs, and aspirations. It goes beyond their age, gender, income, etc. Personas organize all the key information about each target audience in one place, so everyone has the same information to inform their work.
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Conference season is almost upon us. The opportunity to share ideas and connect with colleagues in the sector who “get it”? It’s too good to pass up. But with all of the great nonprofit and foundation conferences how will you choose where to spend your time and resources? Continue reading
If you build it — they will come.
Sounds tempting, doesn’t it?
That strategy rarely works. When it comes to online communities — especially those in philanthropy — building engagement and participation is like tending to a new garden. You plant the seeds. Continue reading
While the social sector’s contributions to society have become increasingly visible in the news, reports of unethical spending and other negative issues continue to fuel skeptics. In a study conducted by the Chronicle of Philanthropy, more than one-third of Americans said they had little or no faith in charities. Continue reading
