Connecting with Low-Income Audiences: Think Mobile

Editor’s Note: This is the third part of our series on connecting with low-income audiences.

Your traditional bag of tricks (newspaper, magazine, tv, etc.) won’t get you very far when trying to reach a low-income audience. While it’s true that low income household consume more television than middle income households, traditional media channels do not offer the segmentation necessary to reach this audience. Continue reading

Communications Insights for Connecting with Low-Income Audiences

Editor’s Note: This is the second part of our series on connecting with low-income audiences.

Engaging the same people benefitting from your services or funding is a worthwhile component of any communications outreach effort. However, it’s not enough to merely list them among your various audiences – you must examine their media habits. Continue reading

Building a Foundation for Communications Success

The History

In 2010, The Patterson Foundation, a private endowed foundation with an unfettered charter, launched publicly by sharing its vision and approach to philanthropy. Rather than having a grant cycle and focusing on a specific issue or geographic area, the Continue reading

Creating a statewide movement for social good

The History 

Green Up Day is celebrated on the first Saturday in May in Vermont. It is a statewide effort to clean up roadside trash. Ten percent of the funding for the event comes from the state, and rest comes from the nonprofit organization Green Up. The mission of Continue reading

GLR Huddle

Our children are our treasure. Each one deserves every chance to reach their promise.

But some, like Megan, struggle before they even get started.

Like 80% of low-income children, Megan can’t read well enough to keep up with the other kids her age. And the statistics Continue reading