The use of social media in public relations has become increasingly important for nonprofits. As the 24-hour news cycle and shrinking attention spans have made it more difficult for organizations to get their message out through traditional channels, using platforms like Twitter, Facebook, Instagram, and even TikTok provides a way to reach potential supporters directly. Continue reading
Effective communication is the lifeblood of success in nonprofit fundraising and nonprofit marketing. When organizations can clearly articulate their mission, showcase their impact, and inspire potential supporters, they open the doors to financial sustainability and growth. However, the consequences of poor communication can be dire, leading to missed funding opportunities and a weakened ability to create organizational impact. Continue reading
Estimated reading time: 4 minutes
Traditional communication strategies that once worked in the social sector are no longer enough to create the impact needed to address the world’s most pressing problems. In today’s digital age, donors, volunteers, and other stakeholders expect more personalized and emotionally resonant messaging that connects them to the cause. However, many nonprofit, NGO, and foundation leaders are still relying on outdated, one-size-fits-all communication strategies. Continue reading
As nonprofits face increasing pressure to do more with less, AI (Artificial intelligence) tools are emerging as a key solution to helping organizations streamline operations, reduce costs, and increase impact. With AI-powered chatbots, data analysis tools, and personalized messaging, nonprofits can improve efficiency and engagement in ways that were once unimaginable. Continue reading
Estimated reading time: 4 minutes
- Tribal marketing is a strategy that focuses on creating relationships between a brand and its target audience.
- Using storytelling, shared values, and community engagement, organizations can build loyalty, trust, and long-term engagement with their audiences.
- Just like for in-person events and print materials, accessibility should be considered in an organization’s digital strategy.
- More people than you think need and enjoy accessible accommodations and alternatives.
- Many accessibility solutions are inexpensive and easy to implement.
- Increasing accessibility to your digital content will help your organization reach new audiences, better engage with current audiences, and convert more visitors into loyal donors, volunteers, and advocates.
For PRIDE Month, we’ve been recognizing inspirational leaders and changemakers in the LGBTQ+ community. In doing so, we’ve had the honor of speaking with Shannon Fortner. Continue reading
Estimated reading time: 11 minutes
In recognizing inspirational Black leaders and changemakers, we’ve had the honor of speaking with Renée Gilmore. Continue reading
Estimated reading time: 8 minutes
Through spotlighting visionaries who’ve made a significant, lasting difference in society, we’ve had the privilege of speaking with Vickie Oldham. Continue reading
At MagnifyGood, we are a forward-thinking agency that is always seeking ways to translate for-profit trends and innovations to the philanthropic sector. We recently joined the TrendWatching 22 Trends for 2022 webinar and have highlighted five trends that will impact how nonprofit organizations connect with people. Continue reading
