A persona is a composite sketch of a key segment of your audience. It describes the audience as if it were one person. It is a personal view of their motivations, beliefs, and aspirations. It goes beyond their age, gender, income, etc. Personas organize all the key information about each target audience in one place, so everyone has the same information to inform their work.
Conference season is almost upon us. The opportunity to share ideas and connect with colleagues in the sector who “get it”? It’s too good to pass up. But with all of the great nonprofit and foundation conferences how will you choose where to spend your time and resources? Continue reading
If you build it — they will come.
Sounds tempting, doesn’t it?
That strategy rarely works. When it comes to online communities — especially those in philanthropy — building engagement and participation is like tending to a new garden. You plant the seeds. Continue reading
While the social sector’s contributions to society have become increasingly visible in the news, reports of unethical spending and other negative issues continue to fuel skeptics. In a study conducted by the Chronicle of Philanthropy, more than one-third of Americans said they had little or no faith in charities. Continue reading
A strategic communications plan for nonprofits and foundations might include more than you think. From strengthening your organization’s brand to helping you connect more effectively with the people you serve, the plan is a living, breathing guide that is simple, easy to reference and relevant to your goals. Continue reading
According to Giving USA, 2015 was America’s most-generous year ever. Charitable giving grew 4.1 percent and reached an estimated $373.25 billion in 2015, setting a record for the second year in a row. Continue reading