Most early adopters will admit there’s something exhilarating about being among the first customers of a new company or the first to use the latest tech and tools to improve their lives. While just 15 percent of the population fits into this group, they have a lot in common. Continue reading
We’ve talked about the significant change brought about by the Internet in recent blogs about The Donor’s Journey, Digital Moves Management and developing Donor Personas. The following piece, written by our client Bob Ottenhoff, president and CEO of the Center for Disaster Philanthropy, is a case study illustrating what happens when these and additional elements come together. Continue reading
Connecting with other organizations to share communications assets and expertise is a crucial part of your overall outreach strategy – one that facilitates a unified voice capable of resonating with a broad range of people, organizations and communities. Continue reading
