The power of storytelling drives support from people across generations and causes while standing the test of time. Today, your organization is responsible for meeting its current and prospective donors where they are — which is online. Technological advances have revolutionized the way we consume and share information, as well as the way we connect with others.
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Social media platforms are where your organization’s current and prospective donors are, and they’ve grown to expect the information and content shared with them to be personalized, compelling and something they can easily share with their peers. Continue reading
Right now, most of us are on edge. Our daily lives have been thrown in limbo as the Center for Disease Control (CDC) has asked individuals across the country to practice social distancing and stay at home. Continue reading
Estimated reading time: 3 minutes
We know the uncertainty surrounding COVID-19 is difficult to manage. We’re thinking of our clients and the entirety of the philanthropic sector, as well as their missions and contributions to the community during this time. Continue reading
Oral storytelling is a part of human history, and there is no better digital medium to tap into this innate human characteristic and desire than Podcasts. Not only is it a part of our historical fabric as individuals — podcasting as a medium is on the rise. Continue reading
‘You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience who came to hear you perform’ — Seth Godin Continue reading
Estimated reading time: 4 minutes
It’s easy to confuse basic email marketing with marketing automation. While they’re both powerful concepts that can substantially enhance your nonprofit’s donor development and retention efforts, there are quite a few things that make them different. In a nutshell, marketing automation helps nonprofits automate their marketing and development efforts, enabling them to generate more support for their cause. Continue reading
Marketing automation software solutions are incredibly intricate, power-packed and can be intimidating for nonprofits that are often slow to adopt new and emerging technology. Getting the most out of marketing automation requires an intentional approach and an understanding of what to focus on, as well as avoid in the process. Continue reading
The digital world has altered our expectations when it comes to connecting with organizations we want to give back to. According to research done by Accenture, more than 44% of donors have reported feeling more willing to donate to an organization that gives them a personalized experience. Donors want more meaningful connections with the organizations they support and with a marketing automation strategy in place, the opportunities to connect with donors are endless. Continue reading
Estimated reading time: 4 minutes
This blog was published as a guest article for Nonprofit Pro, the go-to source for nonprofit management and strategy. Continue reading
