The digital world has altered our expectations when it comes to connecting with organizations we want to give back to. According to research done by Accenture, more than 44% of donors have reported feeling more willing to donate to an organization that gives them a personalized experience. Donors want more meaningful connections with the organizations they support and with a marketing automation strategy in place, the opportunities to connect with donors are endless. Continue reading
Estimated reading time: 4 minutes
This blog was published as a guest article for Nonprofit Pro, the go-to source for nonprofit management and strategy. Continue reading
This year’s theme at the annual frank gathering is all about using the full palette of emotions — with intention. Different emotions can drive people to react in different ways. Continue reading
Estimated reading time: 4 minutes
In the age of information and social networks, thought leadership consumption is on the rise. Recent research has shown that decision-making individuals are spending more time reading content from thought leaders. Continue reading
In the digital age, social media is one of the most powerful and cost-effective tools for building relationships with your donors. For most nonprofits, social media used to mean merely having a presence on the various available platforms, but social media has transformed the way that organizations — and even massive, global brands — connect with their target audiences. Continue reading
Today, it is no longer the sole responsibility of your development team to attract new donors. Things are moving faster, and advances in technology have altered the way donors come in contact with your organization. The moment a prospective donor experiences a triggering event, they discover a problem that connects to them and their passions, propelling them into action and a search for opportunities to make a difference. Continue reading
Estimated reading time: 3 minutes
GivingTuesday is likely the only day for nonprofits across the country to harness major financial support. Celebrated on the Tuesday following Thanksgiving and following Black Friday and Cyber Monday, two of the largest shopping events of the year, GivingTuesday is an annual day focused on inspiring giving and kicking off the charitable season. Continue reading
Estimated reading time: 5 minutes
Doing good used to be the sole responsibility of philanthropy, but in recent years, consumerism has taken a more socially conscious, philanthropic approach. Continue reading
Estimated reading time: 6 minutes
The rise of all things digital has brought forth tremendous change in the philanthropic landscape. Nowadays, the individuals who support your work want more from their connection to your nonprofit. Continue reading
When it comes to sharing your organization’s stories on social media, some platforms are simply better suited than others. With a 280 character limit, storytelling on Twitter can seem particularly daunting, but that shouldn’t deter your organization from utilizing this tool to unleash its potential. Continue reading
