Traditional demographics just aren’t cutting it these days. Age, ethnicity, gender, income – twenty years ago, knowing these identifiers meant knowing your audience. But not anymore. With today’s technology exponentially increasing access to information, organizations, and human connections every single day, people are breaking out of their cookie cutter molds. Continue reading
During the height of the COVID-19 pandemic, hospitals throughout the world were inundated with patients suffering from the virus. With limited resources, excruciating decisions were made by families and healthcare workers. Patients were dying in isolation without saying goodbye to loved ones. Continue reading
On December 14, 2020, a glimpse of light appeared at the end of a long, dark tunnel. That day, Sandra Lindsay, a critical care nurse at Long Island Jewish Medical Center in New York, became the first American citizen to receive a COVID-19 vaccine. After nearly a year of quarantining, losing jobs and mourning the loss of too many friends and loved ones, there was hope that we could fight back against this deadly virus.
Emotions are drivers of change. What happens when you feel rage? When you wake up in the morning, eat breakfast, begin your day, and then are hit with injustice? A man suffocating to death due to his skin color, children crying in lockdown from yet another school shooting, the suicide rate climbing for transgender youth—what do you do with the frustration and anger brought about by continued violence and inequity? Continue reading
For more than two decades, Season of Sharing has served as a trusted resource for those struggling to make ends meet throughout southwest Florida. All funds raised through the campaign go toward helping people cover crucial expenses for basic needs, such as rental assistance, utility bills, child care or transportation. The program has assisted more than 35,000 families and individuals since 2000. Continue reading
A catalyst for innovation, the pandemic forced people, industries, and nations to rethink key components of their ecosystem. Crisis pointed out and made glaringly obvious that certain traditional practices are unsustainable. With massive shifts in technology and social wellbeing, society is refocusing to an emphasize on humanity. Continue reading
With the beginning of a new year, we’ve found ourselves ruminating on transformations within the nonprofit sector that were provoked or accelerated by the onset of the pandemic. Everyone constantly talks about the “new normal.” But it’s not just workplace locations and cleanliness standards that will remain forever changed. Continue reading
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Connecting with your donors has never been more important for nonprofits than now. As millennials slowly replace older generations, it is crucial for nonprofits to cultivate this generation now and understand their interests and motivations for giving. Continue reading
It seems like just yesterday, if you wanted to have a successful social media campaign, you just had to post regularly to a Facebook account. Today, the complexity of social media platforms and their algorithms have outgrown these initial, simplistic tactics. Continue reading
2020 has been a year of change. With international shutdowns, organizations have had to learn how to navigate a largely digital landscape. However, the pandemic hasn’t been the only harbinger of change. Continue reading
